Blog
In a recent issue of Creative Review, John Loyd discussed Google's ability to be both a global and local brand through its own tampering of the 'brand'. As a designer I always try and encourage clients to stick to 'the brand'. But I feel Google successfully established their initial brand and marketed it to the world in such a strong way that I feel that these playful variations does add the quality of showing Google as a local brand.
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gKenya was the buzz-word coined by Google Kenya for their 3-day conference held at Strathmore University from the 6th to the 8th of September.
For all who are familiar with Google's success story, this was a once-in-a-lifetime event which no developer could afford to miss. Some of my friends even had arrangements made to have the event streamed to them in real-time just in case there was a possibility of them getting caught up with something else!
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