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Austria Solar's 2011 annual report: Serviceplan
Austria Solar's 2011 annual report is the creation of Serviceplan. It is shipped in a foil package. Open it indoors and you’ll find a tastefully embossed cover, followed by many blank pages. The magic happens when you expose it to the sun.
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It's been 15 months since we relaunched Asilia and in that time we've come across some really useful information for start-up businesses that has informed and interrogated our own workings and ideas.
Here are some recent finds that you may find valuable for your entrepreneurial pursuits:
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In a recent issue of Creative Review, John Loyd discussed Google's ability to be both a global and local brand through its own tampering of the 'brand'. As a designer I always try and encourage clients to stick to 'the brand'. But I feel Google successfully established their initial brand and marketed it to the world in such a strong way that I feel that these playful variations does add the quality of showing Google as a local brand.
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This week's links are bound to give you a lot of ideas and things to think about when it comes to marketing. Enjoy…
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