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blog entries tagged 'doodles'
October 29, 2011 - 14:15
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In a recent issue of Creative Review, John Loyd discussed Google's ability to be both a global and local brand through its own tampering of the 'brand'. As a designer I always try and encourage clients to stick to 'the brand'. But I feel Google successfully established their initial brand and marketed it to the world in such a strong way that I feel that these playful variations does add the quality of showing Google as a local brand.
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